Tomorrow´s business leaders assess Ricoh on digital transformation in world´s oldest case competition
- LBS won the competition after facing IESE in the final round
- The 22nd edition of the prestigious IESE Roland Berger International MBA Case Competition gathered students from top business schools in Asia, Europe and North America to compete against each other
- The IESE Roland Berger International Case Competition is one of the oldest and most global competitions in the world
- This year, MBAs had to tackle the issue of digital transformation for Ricoh, who has to transform itself from printing services to digital
Barcelona, February 16-18, 2017. – MBA students from top business schools such as China Europe International Business School, Hong Kong University of Science and Technology, IESE Business School, Kellogg School of Management, London Business School and Tuck School of Business gathered in Barcelona on February 16, 17 and 18 to take part in one of the world´s oldest and most important case competitions: The IESE Roland Berger International MBA Case Competition.
During the two and a half days, MBA teams analyzed a relevant and current business case – “Ricoh Spain: Transforming the Business” – which explores the challenge of how the company should transform from offering mainly printing services to digital. Acting in the role of consultants to Ricoh, each team had to work through the case and then present their solutions before a panel of prestigious judges. To make it as true to life as possible, the judges consisted of the CEO of Ricoh Spain, Ramon Martin, as well as Miquel Soler, IT Services Director of Ricoh Spain, and two experienced partners from Roland Berger, Paul Jowett and Per Bruer. London Business School won the competition after a hard fought battle against IESE Business School in the final round.
Launched in 1995 and sponsored by IESE and Roland Berger, the case competition has become renowned due its distinct relevancy to real-life business. According to Albert Argente, an IESE MBA participant, this helps raise the stakes during the competition, as “feeling part of the company” and as “though you were a real consultant, makes you want to put more hours in to finding a solution.”
By gathering together some of the world´s most talented MBAs, the competition also fosters the sharing of ideas and contacts between the world´s brightest future business leaders. Laura Loof, an MBA participant from CEIBS praised the way the competition “provides a way to meet other MBA students and share experiences from other continents with people on the same track as you.”
Rashu Jindel, a fellow IESE MBA team member, agreed adding that: “Being in the first of two years of the MBA, you are somewhat in a bubble. Stepping out of this bubble and getting to know people who are undergoing the same process and experimenting similar things in other schools during the competition is very refreshing.”
About IESE Business School
IESE is one of the world’s most international business schools, with campuses in Barcelona, Madrid, Munich, New York and São Paulo. Consistently ranked within the top ten worldwide, IESE has pioneered business education in Europe since its founding in 1958 in Barcelona. IESE seeks to develop business leaders with solid business skills, a global mindset and a desire to make a positive impact on society. The school distinguishes itself in its general-management approach, extensive use of the case method, international outreach, and emphasis on placing people at the heart of managerial decision-making. With a truly global outlook, IESE currently runs programs on four continents.