The power of AI for optimizing your business

IESE and the Fraunhofer Academy Launch AI program in Germany

  • The Power of AI for Optimizing Your Business is an innovative, practical program that addresses how businesses can get the most out of artificial intelligence from both a corporate strategy and implementation perspective

IESE Business School, the no.1 school in the world for executive education according to the Financial Times ranking, and the Fraunhofer Academy, part of the Fraunhofer-Gesellschaft, a world reference in applied-research, are joining forces to offer a program targeted at helping executives in Germany get to grips with the transformative power of AI for their business.  

The Power of AI for Optimizing your Business is a program that will address Artificial Intelligence from both corporate strategy and implementation standpoints, providing a complete and practical look at how to harness this revolutionary technology in the workplace.

The program starts in January 2021 and will be delivered in a three-module blended format – an online module, followed by residential modules at IESE´s campuses in Munich and Barcelona. It is aimed at CEOs, board members, top-tier executives and managers in global firms, as well as business leaders in DACH-based enterprises, where operational issues often cut across functional areas. Thanks to its two-pronged focus, the program offers keen insights for decision makers from across the organization.

According to IESE Business School Professor Sampsa Samila, the Academic Director of the program and of IESE´s AI and the Future of Management initiative:

“AI is a paradigm shift that calls for a new approach merging global leadership with technological expertise. That is why this program is so crucial. It combines the knowledge of two leading organizations who are looking at how AI will reshape organizations top to bottom, as well as how to deal practically with the management, leadership and ethical challenges that arise from this shift. As such, the program helps not only CEOs and board members who need to understand the implications of AI, but also those people who are more directly in charge of executing the strategy throughout an organization.” 

The program, which will be taught by leading faculty from IESE Business and the Fraunhofer Academy, draws on the deep expertise of both institutions in delivering cutting-edge research insights and leadership training in a practical way for executives.

Georg Fuchs, Head of Business Unit Big Data Analytics & Intelligence, Fraunhofer IAIS, said:

“Fraunhofer, as Europe’s leading applied research organization, brings to the program our premiere experience of transforming state of the art research into intelligent systems that work. During the program we want participants to identify their business potential, and help them tailor the right roadmap for integrating AI into their organization.”

On the program, participants will gain a managerial perspective of AI and its impact on business operations, examine the core challenges and opportunities of AI integration, as well as evaluate how it can affect business models and sources of competitive advantage. They will also gain new insights into the digitalization of their business. At the same time, they will learn how AI should shape their role as a leader, as well as exploring in-depth the ethical implications of AI. To boost the practical relevancy of the course, participants will also have to design a 100-day corporate plan, helping ensure they put the learnings from the program into immediate use in their workplace.

Find out more.

About IESE Business School

IESE is the graduate business school of the University of Navarra. It is one of the world’s most international business schools, with campuses in Barcelona, Madrid, Munich, New York and São Paulo, and programs offered throughout Europe, Africa, Asia and the Americas. For more than 60 years, IESE has been at the forefront of management education and leadership development. It has done this through offering transformational educational experiences to more than 50,000 entrepreneurs and executives. IESE´s mission today remains the same as it was back in 1958: to educate and inspire leaders who wish to have a positive and lasting impact on people, business and society. This effort has been recognized by the Financial Times ranking, which for the sixth consecutive year has positioned IESE as the number 1 school in the world for executive education. Web:

About Fraunhofer Academy

The Fraunhofer-Gesellschaft is one of the world’s leading applied-research organizations, aspiring to develop innovative technologies that help global companies and industries boost their performance. Founded in Munich in 1949, the Fraunhofer-Gesellschaft today operates 74 institutes and research institutions throughout Germany. The Fraunhofer Academy is the specialized unit for executive education and training initiatives.

In collaboration with the Fraunhofer Academy the Fraunhofer Institute for Intelligent Analysis and Information Systems IAIS is a global forerunner in the realms of artificial intelligence, machine learning and big data. The Fraunhofer IAIS plays a key role line in shaping the future of digital transformation. Web: